With the development of modern science and technology and the improvement of people's living standards, consumers have higher and higher requirements for packaging and packaging printing. With the development of packaging printing market demand, printing enterprises will face more stringent delivery deadline, better and more consistent color quality, shorter printing cycle and more personalized services for users of printed products. Packaging and printing users increasingly hope that their packaging will be personalized and more effective in attracting customers from different regions and markets. This is the key point for the application of digital printing technology in the packaging field. In the field of packaging printing, digital printing is mainly applied to small batches of cartons and customized packages with special requirements. Digital printing will also play a greater role in the field of label printing.
Packaging has become an information carrier. Through packaging and printing, the producers of products can let people know their trademarks, so that consumers can distinguish different products through the outer packaging of products. Packaging printing will use more colors and printing materials, and the production cycle will be shorter and shorter. In order to adapt to more intense market competition, manufacturers often require to change the original design patterns and relevant product information quickly and repeatedly. The ability of variable data printing and short version printing provided by digital printing can best meet the above requirements. Therefore, packaging printing has undoubtedly become an important part of the digital printing market.
1. Ink jet printing
Ink jet printing technology is widely used in packaging products. The online electronic printing head is added to the traditional printing equipment, which is mainly used to print the production date and batch on the ink-jet package, and also used to print some anti-counterfeit marks, anti-counterfeit data and other changed text parts in the ink-jet package.
2. Label printing
In traditional printing, large quantities of labels are printed, resulting in that the printed labels cannot be used up in a short time and need to be stacked in inventory. However, digital technology has met the demand of packaging manufacturers to print labels on demand in small quantities, and the printing cost has been relatively reduced. At the same time, for some special commodity labels, such as retail packaging labels, digital printing is the most appropriate choice.
3. Personalized packaging
At present, more and more personalized packaging with various forms, free design and designed according to different customers has entered our life. Even the packaging of gifts for friends is a new field of personalized packaging. The arrival of digital printing has brought a new situation to the packaging field. Users can modify the designed packaging products at will, and even at the last minute of preparation for printing, they can put forward suggestions for modification, which is something that can never be done in traditional printing. At the same time, this variable data printing technology is more prominent in the field of anti-counterfeiting packaging.
4. Special purpose packaging
(1) Packaging of products for trial sale. In order to adapt to the more fierce market competition, manufacturers of consumer goods, food, drugs and other products have a shorter and shorter cycle of introducing new products, and the frequency of changing product packaging is faster and faster. When a product manufacturer formally launches a new product or replaces a new package, it often chooses a few representative regions for trial marketing, and puts a small number of products to test consumers' response to this new product or new package, so as to adjust the strategy in time. In addition, the number of products and gifts launched during promotion activities is limited, but the quality requirements for packaging and printing are high. Digital technology can provide a small number of packages at the fastest speed and lowest cost in the shortest time.
(2) Display packaging. Many well-known enterprises or hypermarkets use highly personalized POP display stands as a means of commodity promotion, and only a few exhibits are needed. It is not economical to use traditional printing methods. If digital printing is adopted, high-quality products can be obtained at a reasonable price, such as corrugated paper enlarged toothpaste boxes, detergent cans or coffee boxes.
(3) Packaging with unified design and distributed printing. As more and more foreign manufacturers come to China to invest and build factories, some international famous brands, such as Procter&Gamble, Unilever, Nestle, and Dev, have entered the Chinese market. Their packaging is generally designed and produced in the same place, which puts forward higher requirements for localized production of product packaging. Regardless of the batch size, the packaging and printing quality must ensure global consistency to improve and maintain the corporate image.
With the digital packaging printing solution, after getting the customer's electronic documents, we can quickly print out the actual samples through the control of the digital workflow and color management system to achieve WYSIWYG, which not only ensures the consistency of the enterprise's global packaging, but also ensures the consistency of the color of products produced in different batches.
In addition, the solvent based ink used in traditional printing is not only environmentally friendly, but also harmful to the physical and mental health of printing workers. The water-based ink with higher safety and environmental protection used in digital packaging printing has broad prospects in the field of carton printing.
With the continuous development of digital printing technology and packaging technology, the proportion of digital technology in the packaging field will gradually increase. Small batch and personalized packaging products will be the main territory of digital printing in the packaging field.
